Looking After Your Skin Through The Decades

Maintaining healthy skin is important for every stage in life. Whether you're in your twenties or fifties, it's essential to adjust your skincare routine as collagen production, environmental factors, and overall skin health change over time. In this guide, we'll address how you can look after your skin through the decades including our recommended lineup of Skin Physics formulas to keep your complexion at its best.

20's

Skincare concerns:

• Establishing a solid skincare routine 
• Preventing early signs of ageing 
• Acne, occasional breakouts, pigmentation/dark spots, oiliness

Our suggestion:

• Cleanser: Use a gentle foaming and clarifying cleanser. We recommend our Brightening Foaming Cleanser. This oil-free foaming brightening cleanser is formulated to give clean and clear skin. It effectively removes dirt, excess oil and detoxifies impurities to thoroughly cleanse skin.
• Toner: To prep the skin, use a hydrating toner. We recommend our Hydrating Vitamin C Toner. This toner is an instant hydration fix and contains Vitamin C to help prevent premature ageing. 
• Treatment: To combat oiliness, breakouts and blemish-prone skin, we recommend our Salicylic Acid+ Blemish Control Serum. To assist with premature ageing, pigmentation and dullness, we recommend our Vitamin C Brightening Serum or our 15% Vitamin C + Ferulic Acid Serum for a higher concentration.
• Moisturiser: Use a lightweight moisturiser for daytime, and always follow up with a sunscreen application of at least SPF30+. We recommend our Vitamin C Brightening Daily Moisturiser.
• Mask: For those with a drier skin type or looking to add a moisture boost, face masks are the way to go. We recommend our Hydrating Velvet Mask for plump and radiant skin. 

30's

Skincare concerns:

• Prevention of early signs of ageing
• Beginning of fine lines, wrinkles
• Uneven skin tone and texture
• Tired skin

Our suggestion:

• Cleanser: Use a gentle cleanser that will remove makeup and surface impurities to leave skin clean and nourished. We recommend our 3-in-1 Advanced Treatment Cleanser. This daily oil foaming cleanser provides the convenience of a 3-in-1 action for cleansing without stripping the skin of its natural oils.
• Toner: To prep your skin before skincare or keep your skin refreshed throughout the day, we recommend our Hydrating Vitamin C Toner.
• Treatment: Use a targeted solution to improve skin texture, tone and reduce the appearance of fine lines and wrinkles. We recommend our Retinol Sleep Serum.
• Moisturiser: Use an age defence lightweight moisturiser. We recommend our Radiance Daily Moisturiser that provides hydration and protects the skin from premature ageing. Always follow up with a sunscreen application of at least SPF30+ during the day. 
• Eye Cream: Use an age defying eye cream to revive tired skin, dark circles, fine lines, wrinkles and dryness. We recommend our Anti-Ageing Eye Treatment.
• Mask: For quick and intense moisture, we recommend our Hydration Maximiser Mask. 

40's

Skincare concerns:

• Loss of elasticity
• Deeper fine lines and wrinkles 
• Uneven skin tone
• Environmental damage 

Our suggestion:

• Cleanser: Use a gentle facial oil or cleanser. We recommend our 3-In-1 Advanced Treatment Cleanser to use morning and evening. This will remove dirt, makeup and impurities from the skin.
• Toner: To prep your skin before skincare or keep your skin refreshed throughout the day, we recommend our Hydrating Vitamin C Toner. This will also brighten dull skin.
• Treatment: Use a peptide serum to stimulate collagen and elastin production. We recommend our Copper Peptides+ Advanced Age Defence Serum. This will assist with ageing skin, fine lines wrinkles, texture, uneven tone and dehydration to reveal firm, plump and smooth skin.
• Moisturiser: Use a lightweight day cream that provides sculpting and anti-ageing benefits. We recommend our Facial Sculpting Gel. Always follow up with a sunscreen application of at least SPF30+ during the day. Use a richer moisturiser at night. We recommend our Ultra Plumping Night Cream to target key signs of ageing while you sleep and leave your skin plump and hydrated. 
• Eye Cream: Use a targeted eye cream to combat fine lines, wrinkles, dark circles and dryness. We recommend our Anti-Ageing Eye Treatment.
• Mask: For an added moisture boost, we recommend our Hydration Maximiser Mask.

50's+

Skin concerns:

• Sagging skin
• Age spots
• Dullness
• Loss of volume and definition
• Deep fine lines, wrinkles including crows feet around the eye
• More fragile complexion

Our suggestion:

• Cleanse: Use a cleanser that is gentle yet effective that does not strip the skin of its natural oils. We recommend our 3-In-1 Advanced Treatment Cleanser.
• Toner: Prep the skin with a hydrating and brightening toner. We recommend our Hydrating Vitamin C Toner. This is great for all ages to freshen up and hydrate throughout the day for brighter and more luminous skin.
• Treatment: Use a targeted formula to restore skin firmness, elasticity and improve the appearance of deeper wrinkles and sagging skin. We recommend our Lifting & Firming Complex.
• Moisturiser: Focus on using moisturisers that provides deep hydration and firming. We recommend our Face Lifting & Toning Cream for a hydrated and uplifted appearance. Don't forget about the neck area - we recommend our Neck Lifting & Firming Cream to combat visible signs of ageing on the neck, chin, jawline and chest. These treatments help with loss of elasticity for firmer, tighter and more toned skin. Always follow up with a sunscreen application of at least SPF30+ during the day.
• Eye Cream: Use an eye cream that tackles signs of ageing and fatigue around the eye whilst also providing deep hydration. We recommend our Eye Contouring Serum.
• Mask: Use a face mask for deep and intense moisturisation. We recommend our 3D Deep Hydration Lifting Masks 3pk.

Our overall advice for all age groups is to be consistent, apply sun protection, keep skin hydrated and establish a routine. By finding skincare routines and products that work for you, we can effectively promote healthy and radiant skin at every stage of life.

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