Part 2 of 3

Although the concept of ingestible beauty is far from new, the ever-growing trend in the pursuit of wellness has seen the category hit new heights in recent years, and if you’re still warming to the idea of Nutricosmetics you can’t be blamed for doubting it’s credibility. But with the popularity of the category showing no signs of slowing down, it might be time to cast your skepticism aside, because Nutricosmetics are far from a spoonful of pseudoscience.

"Oral beauty powders and liquids are growing in popularity as the holistic approach to treating the skin from the inside out continues to grow. The skin is a direct reflection of our inner health and wellbeing and is the first place to show signs of nutritional deficiencies," Fiona Tuck, skin expert and nutritional medicine practitioner tells Beauty Crew.

And when it comes to skin health, let’s not forget about the importance of Collagen. For a healthy and youthful complexion, an abundant supply of collagen in the skin is absolutely vital, and while applying collagen topically certainly does no harm, it may not be providing you with maximum benefits.

“There isn’t a great deal of data on this but the evidence for topically applied collagen-containing products having any benefit is scant,” says Christopher Griffiths, professor of dermatology at the University of Manchester.

“Collagen applied topically is used as a moisturiser. The high molecular weight of intact collagen will not penetrate skin so forms a moisturising film on the outer skin,” explains Dr Curtis Crasto, R&D and Technical Manager at Skin Physics. 

However unlike topical products, the Collagen peptides found in ingestible products are highly digestible, allowing for maximum benefit through quick absorption by the body. 

“It is vital to supplement the body’s production of Collagen with an oral intake of Collagen” recommends Dr Crasto, “Clinical experiments using specific Collagen peptides have shown that oral consumption stimulates the skin’s fibroblast cells to produce collagen.” 

If you’re wanting to see a noticeable improvement in the reduction in facial wrinkles, crow’s feet, evenness of skin tone, and brighter skin Dr Crasto Recommends an oral daily intake of at least 2.5g of specific fish or marine collagen.

Like it’s namesake, Skin Physics Collagen Beauty Elixir harnesses the proven benefits of 100% pure Marine Collagen to transfrom your skin's health from within. But the benefits of a daily dose of the Elixir don’t stop there.

The natural berry flavoured powder is jam packed full of nutritional necessities for both body and skin, including Australian Kakadu Plum and Beetroot, both rich in Vitamin A, which is necessary for skin’s structure and function. It’s also brimming with some of the richest antioxidant berries on the market, activated turmeric, which boast countless powerful medicinal properties, plus pre and probiotics, vital for general health - we’ll drink to that! 

Collagen Beauty Elixir, Available online this Tuesday.

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