With the abundance of serums available on the market, finding the right serum for your skin can be rather overwhelming. Whether you're a beginner to face serums or an expert, you may find yourself wondering, "Do serums work? What serum do I need?" Well, we've curated the ultimate serum guide to help meet your skincare needs and enhance your skin's health. 

What is a face serum?

Face serums are highly concentrated formulas with powerful ingredients that deliver effective results to reverse or combat skin concerns such as fine lines, wrinkles, pigmentation, dryness and uneven texture to name a few. Serums are lightweight in texture, and differ from typical moisturisers, creams and lotions. 

How to use face serum

Serums should be applied daily after cleansing and before moisturising. Apply two to three drops onto your face and neck - a little goes a long way! 

Best Serum for Fine Lines, Wrinkles & Ageing Skin

Want to achieve youthful and glowy looking skin? We have the product for you. Our recommendation is our Copper Peptides+ Advanced Age Defence Serum ($39.95). This powerful restoring formula stimulates collagen and elastin production to firm, plump and smooth ageing skin. It is formulated with Copper Peptides, Matrixyl 3000®, Niacinamide (Vitamin B3) and Hyaluronic Acid to reduce appearance of fine lines, retexturise skin for a visibly smoother surface, enhance skin quality and provide deep hydration. What more could you want from a product?


"So nourishing and light on the skin!" - Til

Best Serum for Uneven tone, Texture & Congested Pores 

Let's talk about our Lactic Acid+ AHA BHA Renewal Serum ($29.95)! Say goodbye to uneven tone, texture, congested pores and lacklustre skin. This lightweight and gentle resurfacing formula contains AHA BHA to gently exfoliate the surface of the skin to reveal skin that's brighter and healthier. This complex also includes skin-loving ingredients such as Willowbark Extract and Salicyclic Acid to work by clearing pores, soothe irritation and inflammation, and increase the skin’s natural cell turnover cycle to further decongest and refine pores. 


"I really loved this serum as it bought all of the build ups out of my skin and to the surface. This worked fantastic for my skin because after a week my skin was so much smoother and it eliminated further build ups." - Taylor P.

Best Serum for Dark Circles, Puffy Eye-bags, Fine Lines & Dryness 

Don't forget about your under eyes! Serums aren't only effective for your face, but also work wonders for the eye area. If you struggle with dark circles, puffiness, fine lines, dryness and uneven texture - we recommend our Caffeine+ Multi-Benefit Eye Serum ($39.95). This revitalising eye serum is formulated with 5% Caffeine + Copper Peptides, Hyaluronic Acid & Vitmain B3 to reduce puffiness, brighten and firm. Plus, includes a powerful tightening active to smooth the eye contour for seamless makeup application. 

IT WORKS!!! 5/5 

"Just wanted to jump on here and thank you for making this serum. I can see and feel a difference with the creases around my eyes after using this product. So happy that it doesn’t irritate my eyes as well." - Rachel H.

Best Serum for Dryness, Dehydration, Dullness & Uneven Texture 

On the hunt for a lightweight hydrating serum that gives you instant moisture? We'd like to introduce you to our Polyglutamic+ Intensive Hydration Serum ($29.95). This serum contains Polyglutamic Acid and Hyaluronic Acid - the perfection combination of ingredients that are most effective when working together to lock in moisture for maximum hydration. You'll notice softer, more dewy and smoother skin. 


"As a surfer I spend a lot of time in the sunshine and ocean—being able to hydrate my skin after is really important to me and this product is a dream! Goes on smooth and silky, feels like water but it glides well and stays put. Love love love!" - Claire H.


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